B2B Sales

Structured approach to business-to-business selling across the full revenue cycle. Covers methodology, process, pipeline management, and team enablement for companies selling to other businesses.

Scope

This domain covers:

• Sales methodology (how to sell)
• Pipeline process (how to manage deals)
• Revenue operations (how to run the function)
• Enablement (how to equip the team)

Core Principle

B2B sales is a process of helping buyers make good decisions. The seller's job is to understand the buyer's current state, desired future state, and the cost of the gap between them — then demonstrate credibly that their solution closes that gap at acceptable cost and risk.

When This Skill Applies

• Designing or auditing a sales process
• Building a revenue team from scratch
• Diagnosing pipeline health and forecast accuracy
• Coaching salespeople on deals
• Creating sales collateral and playbooks
• Structuring compensation and quota plans